LET’S GO Campaign
In the fall of 2018, Grace started a massive giving initiative to reframe giving. It was a call to the Church to give towards the long-term mission and vision of Grace Community Church. Rather than having a building plan or a specific project attendees were challenged to give to what God had planned.
The campaign lasted for two years. Our challenge was to keep this important giving initiative before the Church throughout those two years. We worked to challenge attendees in their walk with God. Would they be willing to give sacrificially? But then our goal shifted to keeping the progress before them so those that bought in could see how God was using their generous gifts for His kingdom.
To accomplish this we built a new website for the campaign with special LET’S GO branding. We sent out quarterly newsletters and had updates on special WiFi-connected TVs we set up with dynamic graphics. The campaign culminated with a special print/digital piece of the last two years in review.
Launch a massive two-year giving initiative and make it easy for attendees to give; either for the first time or above their previous giving. Then to work to keep the progress of the campaign before them on a regular basis through announcements, updates, and further print pieces.